Friendbridg

Passion Project

• UI/UX

|

Research

|

Mobile

Friendbridg, born during the pandemic, is a mobile app concept crafted to unite people through common interests, despite distance. Fast forward a few years, and the discoveries that were uncovered within this case study still resonate today.

Role

- Researched with team of 24
- Synthesized findings, prototyped, designed & tested independently

Tools

- Google Forms - Zoom - Figma

Time

12 Weeks

To problem, or not to problem?

During the pandemic, life became oddly solo—school, work, and all gatherings turned into a one-person show. At my UX bootcamp, we often discussed these struggles, zoning in on that pervasive loneliness that distance brought. Being away from the people & things we loved was hard, and we felt that grief together.

Enter the burning question: Did others feel the same way? To answer this, we started with a list of assumptions.

These assumptions would be the foundation of our research, to discover if this wasn't just our problem but one worth cracking.

Testing assumptions through surveys

We kicked off our research with a survey. This survey helped us to understand friendships and communication during the pandemic, while also uncovering any needs or pain points our potential users may have.

We began by asking the following questions:

How do you stay in touch with friends you can't meet?
What do you think about online interactions?
How do you go about maintaining friendships?

We then asked participants to express their views on a set of statements, utilizing a scale that ranged from strongly agree to strongly disagree. We decided on this method of questioning as it allowed for nuanced responses, capturing a diversity of opinions.

Survey takeaways

Goals & Objectives

Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Sed placerat ipsum at est consectetur, a congue enim ultrices.
Sed non odio non massa lobortis mollis.
Aenean rhoncus magna sed justo mollis, non dapibus purus vehicula.

Ideation

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce porttitor, neque sit amet pretium porttitor, mauris sem tincidunt quam, et mollis nisl lectus at quam. Integer suscipit iaculis ultricies. Duis felis ipsum, vulputate varius est et, egestas facilisis ex. Pellentesque rutrum odio vel enim ornare, a suscipit ipsum consectetur. Nunc semper luctus leo ac porttitor. Nulla nulla augue, dapibus nec nunc sed, eleifend lacinia nisl. Praesent quis mollis sapien.

Design

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec gravida vel eros sed efficitur. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. In sit amet mi sit amet dolor auctor blandit quis vel metus. Ut facilisis massa nec consequat egestas. Phasellus sit amet placerat metus. Donec viverra, sem non pulvinar auctor, nibh nunc convallis augue, non varius turpis nulla sed sapien. Vestibulum vitae sagittis nunc. Duis sit amet purus a tortor mattis commodo id at magna. Donec nec lacus urna. Donec rhoncus, orci a dapibus fringilla, nibh sapien facilisis ipsum, ultrices rutrum erat arcu tincidunt elit. Curabitur et mi nisi. Integer tempor sit amet leo sed dictum. Duis non mi eget libero maximus ullamcorper sit amet sit amet ex. Sed iaculis commodo ex, vel scelerisque enim gravida eget. Maecenas dignissim dolor ante, ut ullamcorper lorem hendrerit at.

Testing & Iteration

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent placerat turpis eu tempor venenatis. Nunc vestibulum sagittis mi, ut tincidunt mi iaculis ut. Donec eu vehicula quam, ac blandit sem. Integer in lacinia lacus, ac vehicula diam. Morbi sit amet lobortis magna. Quisque sed maximus diam.